Avanade - New Vision
Statement Video & Sustainability Assets
Avanade needed an impactful video to accompany the reveal of their new vision statement: Advance the world through the power of people and Microsoft. The video premiered during their Spring Webcast on Earth Day of April 2022, so they also wanted to highlight their own commitment and client’s commitment to sustainable and responsible practices. I concepted and built Avanade sustainability-themed brand assets that were used in the webcast and inspired the video.
It was important that the tone of this video was dramatic and momentum building as the first 30 seconds led up to the reveal of the vision statement. I animated pieces of the Avanade logo mark in a way that never had been used before as an engaging visual and transition through footage. The gradient pieces of the mark acted as an ever-moving ‘ribbon’ weaving in and out of different scenes depicting Avanade’s global presence and people. I also went through different rounds of finding the right music bed - an inspiring and moving track that swelled at just the right moments to elevate the visuals.
Sustainability Campaign Assets
Below are the assets that I created for Avanade to utilize in different scenarios surrounding their webcast on Earth Day.
Sample Vision Statement Banners
Sample Layouts
Project Details
Summary of Work: Creative Concepting, Animation and Motion,
Video Creation, Graphic Design, Pitching and Presenting, Voice Over